Helping You
To Manage Smarter
Join the growing community of subscribers to the Paradigm Shift.
WHO IS ANDRE MULLEN?
I spent the last two decades helping recording artists and labels gross more than $5M dollars in new business, deals, publishing, and royalties.
Then, in 2021, I walked away from managing artists to focus on my own mental health so I could help artists and their teams win.
3 DIFFERENT WAYS I CAN HELP YOU
The Paradigm Shift
Weekly Newsletter
Every Saturday morning, you'll get 1 actionable framework on artist and business development.
Growth Strategy
for Artists & Managers
Need direction or some input? Schedule a strategy session on how to grow you and your client's business.
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RECENT ISSUES OF THE PARADIGM SHIFT
TPS #057:
3 Thoughts
on Building Community
Can you build a community in the music industry? In today’s newsletter, I give you 3 thoughts on how you can build a community while still building your artist career.
TPS #056:
Why Your
Marketing Doesn't Work
Do you know what marketing is? We hear the word used so many times. In today’s newsletter, I’m going to break down why your music marketing may not be working.
TPS #055:
You CAN
Pick Your Audience
Targeting your audience is the piece of information every artist is told they must know. In today’s newsletter, we take a closer look at picking your audience.
TPS #054:
Why Keep
This a Secret?
Why is your story a secret? In today’s newsletter, I unlock the importance of your story and give you the framework on how you can share it effectively with your audience.
Join The Shift
Join our growing community getting 1 actionable framework to help equip, grow and monetize your creative business.