amlogo

Helping You

To Manage Smarter

Join the growing community of subscribers to the Paradigm Shift.

SCROLL TO LEARN MORE

IT IS TIME FOR A SHIFT!

Every Saturday morning, you'll get 1 framework to grow your business so you can manage smarter.

Name

* Your privacy is very important, we’ll never share your information. We may email you about special offers and upcoming events.

WHO IS ANDRE MULLEN?

I spent the last two decades helping recording artists and labels gross more than $5M dollars in new business, deals, publishing, and royalties.

Then, in 2021, I walked away from managing artists to focus on my own mental health so I could help artists and their teams win.


3 DIFFERENT WAYS I CAN HELP YOU

The Paradigm Shift
Weekly Newsletter

Every Saturday morning, you'll get 1 actionable framework on artist and business development.

Growth Strategy
for Artists & Managers

Need direction or some input? Schedule a strategy session on how to grow you and your client's business.

Promote Your Business to Our Weekly Readers

Want to grow your audience or customers base quickly? Showcase your brand inside my newsletter.

RECENT ISSUES OF THE PARADIGM SHIFT

TPS #057:
3 Thoughts
on Building Community

Can you build a community in the music industry? In today’s newsletter, I give you 3 thoughts on how you can build a community while still building your artist career.

TPS #056:
Why Your
Marketing Doesn't Work

Do you know what marketing is? We hear the word used so many times. In today’s newsletter, I’m going to break down why your music marketing may not be working.

TPS #055:
You CAN
Pick Your Audience

Targeting your audience is the piece of information every artist is told they must know. In today’s newsletter, we take a closer look at picking your audience.

TPS #054:
Why Keep
This a Secret?

Why is your story a secret? In today’s newsletter, I unlock the importance of your story and give you the framework on how you can share it effectively with your audience.

Join The Shift

Join our growing community getting 1 actionable framework to help equip, grow and monetize your creative business.

Name