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Shifting your mindset and business with 1 actionable framework every Saturday morning

Forget 1,000 True Fans

TPS #022: Forget 1,000 True Fans

Author: Andre Mullen – 3 min Read Read Time: 3 minutes A big thank you to our sponsors who keep this newsletter free to the reader: Today’s issue is sponsored by HRDRV. Experience the first community-based record label. Everything you need as a musician – all in one place! That’s

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Fraud and Imposter Syndrome

TPS #021: “I’m a Fraud.”

Author: Andre Mullen – 4 min Read Read Time: 4 minutes A big thank you to our sponsors who keep this newsletter free to the reader: Today’s issue is sponsored by Testimonial. Artists can use Testimonial’s platform to get text and video testimonies from fans about their latest single, EP,

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3 Steps to Stop SOS

TPS #020: 3 Steps to Stop SOS

Author: Andre Mullen – 3.5 min Read Read time: 3.5 minutes A big thank you to our sponsors who keep this newsletter free to readers: Need to have your music publishing taken care of properly? Check out Tune Registry. They save you time and money by registering your catalog with

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Is Your Client Milli Vanilli or Tupac? Attention vs. Influence

TPS #019: Is Your Client Milli Vanilli or Tupac?

Author: Andre Mullen – 4 min Read Read time: 3.5 minutes A big thank you to our sponsors who keep this newsletter free to the reader: Today’s issue is sponsored by Symphony OS. Symphony OS is building amazing tools for artists and their teams, including Forever Saves. Sign up with

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How I made my client $56,875 in 4 hours

TPS #014: How I Made My Client $56,875 in 4 Hours

Author: Andre Mullen – 3.5 min Read Read Time: 3.5 minutes A big thank you to our sponsors who keep this newsletter free to the reader: Today’s issue is sponsored by Hypefury. Remove the hassle of going to each platform and posting and just use Hypefury. From scheduling to analytics, Hypefury

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See What People Are Saying

Don’t take my word for it, see what folks are saying

"Every newsletter is packed with helpful insight.."

I’ve been following Andre on Twitter for a while because of his informative threads on artist management & artist development – when he announced his newsletter, I knew it’d be amazing. Every newsletter is packed with helpful insights into how artists and their teams can build a real business from their music.

Megh Vakharia
CEO, Symphony OS

"The Paradigm Shift is insightful, informative, and full of tangible advice..."

Andre’s newsletter is insightful, informative, and full of tangible advice that those in the music industry can take to help grow their careers.

Michael Epstein
Director of Digital Marketing, Cinematic Music Group

"Andre's has unparalleled perspective and vast expertise in the music industry..."

Andre’s unparalleled perspective and vast expertise in the music industry are brilliantly showcased in his weekly newsletter. “The Paradigm Shift” is an essential resource for every artist manager and individual involved in the music industry. With its swift yet precise format, it delivers a wealth of valuable insights and information that cannot be missed.

Patrick Middleton
Music Producer & Live Show Designer

"Andre's insights have been invaluable."

I’m a tech founder working in the space and Andre’s insights have been invaluable. Definitely tune in!

Jordan Rivera
CEO of Booster

"...the best thing about the Paradigm Shift is the personal touch..."

The newsletter gives a lot of professional prospective as well and strategic ideas to further my music business. The best thing about the Paradigm Shift newsletter is the personal touch to it, you can tell it comes from the heart with no bias self absorbed information or inference.

DJ Chase
Founder, DJ Chase Publishing LLC

"Andre has given so much insight into...attaining goals..."

This newsletter has given so much insight into the logistics of actually attaining the goals set up on my marketing plan and more! The best part is how it’s broken down in a way to fully understand! Thank you so much for putting this newsletter together!

NaDaisha
Recording Artist


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