Working as an artist manager, I have made many mistakes.
I lost a lot of money.
Here are 6 things you can focus on without making the mistakes I made:
1. Focus on organization
Your clients aren’t organized nor do they want to be.
They are focused on being creative.
If you’re not organized, they’ll never be.
And they will blame you for that.
2. Put systems in place
Management without systems is a “crash and burn” situation.
You cannot manage your client if you don’t have a system in place.
What’s your file management system? What is your distribution system?
Systems make it easier for you as a manager to…
3. Focus on the long game
Managers aren’t taken seriously because of lack of business acumen.
The long game takes strategic planning and vision.
Managers have to paint the big picture and deliver.
And to do this, you must…
4. Learn, apply, and repeat.
Learning without application is entertainment.
You need to:
Ditch the ego and the “I-Know-It-All-Attitude” so you can..
5. Be the outlet, not the plug
The music industry is ripe with folks who are “the plug”.
Plugs don’t have any power of their own.
Be the outlet and empower your client.
Because you’ll definitely need to…
6. Learn to say “No”
The more you know, the more you grow.
Everyone sees a tree with fruit.
And everyone wants you to grow one for them.
But you can’t help everyone.
All money isn’t good money.