Playbook #004: The Algorithm Is Not Your Friend
Author: Andre Mullen – 2 min Read Read time: 2 minutes 💡 Big Ideas: 1. The algorithm isn’t your enemy. 2. People consumed with algorithms are
Playbook #003: The Power of the Newsletter
Author: Andre Mullen – 2.5 min Read 💡 Big Ideas: 1. An email newsletter is the bridge for your client to connect to their true fans.
Playbook #002: The Mystery of Music Publishing
Author: Andre Mullen 💡 Big Ideas: 1. Every artist manager should have a working knowledge of music publishing 2. Signing a publishing deal doesn’t guarantee song
Playbook #001: Simplicity as an Artist Manager
Author: Andre Mullen 💡 Big Ideas: 1. Artist managers need to embrace simplicity in their business approach. 2. In business, simplicity is the name of the
The Only Number that Matters on Spotify
Author: Andre Mullen I use to think Spotify listeners were more important than any metric – even Spotify followers. I realized this was a mistake
Create a Website in 6 Minutes
Author: Andre Mullen It’s 2023 and having a personal website is an absolute must. So, why don’t you have one? Most people think it’s complicated,
My Business Tech Stack
Author: Andre Mullen Updated: 5/22/2023 I get a lot of questions about the tech stack I use, so I’m going to share it below. With
6 Ways to Start Your Manager’s Journey
Author: Andre Mullen Working as an artist manager, I have made many mistakes. I lost a lot of money. Here are 6 things you can
Pain Point as the Ultimate Inspiration
Author: Andre Mullen pain point (noun):Â a specific problem, issue, or difficulty that one experiences along their journey; usually used in reference to businesses and
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"Every newsletter is packed with helpful insight.."
I’ve been following Andre on Twitter for a while because of his informative threads on artist management & artist development – when he announced his newsletter, I knew it’d be amazing. Every newsletter is packed with helpful insights into how artists and their teams can build a real business from their music.
Megh Vakharia
CEO, Symphony OS
"Honest insights from tested practitioner..."
Honest insights from tested practitioner with a diverse background. In the business. Good way to learn about the music business and what it takes to manage an artist brand.
J. Antoine
EVP, Warner Music
"Andre's has unparalleled perspective and vast expertise in the music industry..."
Andre’s unparalleled perspective and vast expertise in the music industry are brilliantly showcased in his weekly newsletter. “The Paradigm Shift” is an essential resource for every artist manager and individual involved in the music industry. With its swift yet precise format, it delivers a wealth of valuable insights and information that cannot be missed.
Patrick Middleton
Music Producer & Live Show Designer
"Andre's insights have been invaluable."
I’m a tech founder working in the space and Andre’s insights have been invaluable. Definitely tune in!
Jordan Rivera
CEO, Booster
"I got to know the right way to make top charts on other DSPs..."
I’m Morphat, Label Manager at Truth Nation Production. I have been working on getting my contents across the world, to gain more listeners and that’s how i came into contact with Paradigm Shift. I got very good consultations and got to know the right way to make top charts on other DSPs, how to properly plan releases for my artists and many more. You are doing a great job. Thumbs Up!
Morphat
Manager, True Nation Productions
"Andre has given so much insight into...attaining goals..."
This newsletter has given so much insight into the logistics of actually attaining the goals set up on my marketing plan and more! The best part is how it’s broken down in a way to fully understand! Thank you so much for putting this newsletter together!
NaDaisha
Recording Artist
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