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In today’s newsletter, I want to talk about 5 critical lessons I learned as an artist manager that can help you.
While there are really A LOT more than 5, these in particular are important because they are about self-improvement.
I am hoping that these lessons will help you to better understand yourself and your client.
Now, let’s dive in.
Lesson #1: Action is the best teacher:
We all have heard and at some point, been part of the “hustle culture”.
However, one of our biggest challenges is simply to start.
Before I became an artist manager, I had always dreamed of working in the music industry in some capacity.
But I was often told that I couldn’t do anything but sing.
I didn’t know how to start.
However, I discovered that taking action was the only way to start.
Not by asking for other people’s opinions or permission.
So I wrote down how I would work with artists. I made a standard plan.
Then I went and found artists that I believed in.
And wrote and rewrote plans.
I didn’t stop planning and working on the plans.
Shiny Outcome Syndrome means being distracted by someone else’s outcome and losing focus on why you’re doing what you’re doing.
Coming up, I would always look at the level of success of other artist managers and compare theirs to mine.
Until I had a conversation with an artist manager who told me what was really going on with his high-profile client.
Everything wasn’t what it appeared to be.
And it was at that moment that I remembered my why.
And I grounded myself in the why.
I looked at my mission. I looked at my values. I looked at my why.
Don’t try and be a better version of someone else.
Be the best version of yourself.
Being an artist manager is a lonely road.
The majority of your network is comprised of people who are in the business – many of which, by nature, you’re transactional with.
I felt like this for many years until I decided that I wanted to share my wins with people other than my clients.
So I called on my friends who had certain skill sets to help me with my business.
And, in exchange, I helped them with theirs.
We were accountable to each other, our endeavors, and our clients.
I built a much better, much more communicative network and it helped me to grow.
You ultimately become who you surround yourself with.
Make it a great group.
Most people who are trying to do something new, overcomplicate it.
You tend to feel like you’re working hard when in reality you’re procrastinating through over-complication.
I’m currently dealing with this right now as I develop and tweak systems for myself, so this lesson is for me.
Here’s how we make it meaningful to more people: creating a release schedule for your client.
It can be daunting as I mentioned above: the track, branding ideas, photo shoot prep, and songs. You could spend months trying to find the perfect setup.
Or you could:
• Think of how often your client wants to release
• Example: Every 45 days
• Use Google Calendar
• set up dates and notifications
• Build a landing page on Carrd that would promote pre-orders
• There are 30+ landing page templates, just pick one
• Here’s a great guide on how to build a good landing page
• Attach newsletter sign-up form to collect email addresses
•Use Email Octopus for free for up to 2,500 subscribers
Self-improvement requires discipline and work.
It requires you to embrace the concept of “no zero days”.
Every single day, you become slightly better at something than you were the day before.
It doesn’t mean you’re working nonstop every day.
Every day, I do simple things – small things – that add to my person.
Whether I’m in the gym, spending 5 minutes reading an article, listening to podcasting – I’m constantly making an effort to grow
Consistency and diligence breed success, and having no “zero” days is the best way of taking action, and never breaking that consistency streak.
These are 5 critical lessons I learned and applied throughout my career as an artist manager.
I hope they help you as much as they helped me.
5 critical lessons learned as an artist manager: