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In today’s newsletter, I want to talk about the importance of systems and how a 3 step system played a vital role in how I made my client $56,875 in 4 hours with merch sales.
It’s important to note without a system, artist managers will find it difficult to build their overall artist client’s business.
Artist managers use systems to make sure things get done. The instances of missed deadlines and opportunities, room for error, and most of all, revenue loss, decreases with the help of systems.
In the end, putting systems in place puts the focus on the business and not putting out fires.
Unfortunately, many artist managers don’t want to put in the work necessary because they feel it’s too much work.
In my early years of being an artist manager, one of my biggest challenges was developing frameworks and workflows to handle my client’s growing business.
When I started working through systems, the clarity and the scope of my client’s business became very plain.
The “Ah Ha!” moments began to arrive – this is the cheat code I mentioned before.
As they did for me, frameworks and systems put into practice in your client’s business will help you:
Contrary to popular belief, the work is in putting the systems in place and executing them. The work is not the hustle nor the grind.
I used a system to organize, manage, and scale my artist client’s merch business around an album release that generated $56,875 in the first 4 hours of his digital store launch.
Let’s go through it, step by step.
“Management is doing things right.”
Your management of your business – or your clients – should be focused on results. While it can take many forms, management works best when there is a workflow.
I was well aware of many artist-friendly merch companies that could drop ship merch. However, CK had already invested in his own press and packaging as he built his brand.
CK’s merch line rollout needed a workflow for receiving orders, checking orders, packaging, and delivery.
An example of the workflow is below:
Whenever you’re ready, here are two ways I can help you:
1. For a LIMITED time, I’m offering a Growth Strategy Session. Let’s put together a growth strategy for your and/or your client’s business for FREE.
2. I’m also conducting a FREE Systems Audit to see what systems you are using and optimize them.